New Delhi: Former US first lady Melania Trump on Thursday launched her own non-fungible token (NFT) and blockchain technology platform, joining a growing list of celebrities offering digital memorabilia to tap into the recent frenzy around such assets.
An NFT is a digital object that can be a drawing, animation, piece of music, photo, or video with a certificate of authenticity created by blockchain technology. This authentication by a network of computers is considered inviolable.
A portion of the proceeds from Melania Trump’s NFT collection will be used to help children in foster care.
Excited for this new venture, which combines my passion for art and commitment to helping our Nation’s children fulfill their own unique American Dream. #MelaniaNFT https://t.co/XJN18tMllg pic.twitter.com/wMpmDDsQdp
— MELANIA TRUMP (@MELANIATRUMP) December 16, 2021
Melania Trump in a statement said, “I am proud to announce my new NFT endeavour, which embodies my passion for the arts, and will support my ongoing commitment to children through my Be Best initiative.” “Through this new technology-based platform, we will provide children computer science skills, including programming and software development, to thrive after they age out of the foster community.”
According to a report by AFP, the first NFT, a watercolour by the French artist Marc-Antoine Coulon titled ‘Melania’s Vision,’ will be available for purchase through the end of the year for the price of 1 SOL, the cryprocurrency of the Solana blockchain protocol, (about $150).
Coulon, a fashion illustrator, has been published in magazines, including Vogue, Vanity Fair, and ELLE, according to his website.
The limited-edition piece of digital artwork “embodies Melania Trump’s cobalt blue eyes, providing the collector with an amulet to inspire,” according to the statement. It also includes an audio recording from Melania Trump “with a message of hope”.
The Melania Trump NFT platform will run on blockchain platform Solana and will accept both the SOL cryptocurrency and credit card payments.
This is Melania’s Trump first public project since she left office a year ago.
Using the blockchain technology behind cryptocurrencies, NFTs transform anything from illustrations to memes into virtual collectors’ items that cannot be duplicated.
NFTs rocketed into the mainstream this year and are now traded at major auction houses, generating several hundred million dollars in transactions every month.
Earlier this year celebrities such as Argentine soccer star Lionel Messi and Jamaican sprint great Usain Bolt launched their own collection of NFTs.
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